DIGITAL COMMUNICATIONS PLAN.
CLIENT- Code Ninjas (Arvada): As part of my Digital Media Research graduate class, I was tasked to develop a digital communications program to generate leads for Code Ninja’s 2020 summer camps in Arvada. Plan of action included: Social Content Strategy, Promotional Video, Paid Advertising, SEO for Organic Reach and an Email Drip Campaign. My role included preparing the pitch deck, presenting to Code Ninjas franchise owners, and strategic planning. Final pitch deck can be summed up below:
STRATEGIC COMMUNICATION PLAN.
CLIENT- Women Build (Habitat for Humanity): As part of my Strategic Communication graduate class, I was tasked to come up with creative solutions for how the Women Build Program could get more awareness as well as continuous, long term donations. Our challenges included minimal staff and a strict budget of $5,000 allocated per year. My role included research, strategic planning, presenting our plan alongside my teammates to two Women Build representatives. Our final pitch deck can be summed up below:
STRATEGIC IDEATION.
CLIENT- National Park Service: As part of my Strategic Communication class, I was tasked to work in a team of three to focus on the ideation stage with how the National Parks Service is in need of a new and/or more effective messaging. This communications strategy focused on the new generation of campers (millennial families) and how to mitigate unintentional wildlife feeding at seven national parks across the United States. Challenges included: a lack of advertising budget, campgrounds that do not require reservations, lack of staff time, and the need for messaging to work across all seven parks. My role included extensive NPS research, overall planning and creative ideation. Our final pitch deck can be summed up below:
BRAND BUILDING.
CLIENT- Denver Zoo: As part of my Public Communication Technologies graduate class, I was tasked to work in a group of three to come up with how to improve the Denver Zoo’s communication structure. Our goal was to facilitate more efficient and effective storytelling utilizing internal systems and consumer-facing platforms. My role included research, strategic planning, and creating the pitch deck. Our final pitch deck can be summed up below:
